April 29th, 2009

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Website Enables Moms to Network and Market Their Home Businesses for Free

(HOUSTON)  With today’s uncertain economic climate, moms across the country are seeking ways to offset the economic downturn with flexible work options. From starting their own home businesses to freelancing and telecommuting, thousands of moms — many of whom are highly educated and experienced — are jumping back into the workforce and choosing to work at home.

These moms now have a new ally and free resources to help them start and market their home businesses. Home Based Working Moms (HBWM) is a professional association and online community of parents who work at home and those who would like to. HBWM.com’s new interactive website provides a variety of tools and resources to help moms network, learn and grow in their role as a home-based working mom, including free business profiles, member directory and networking opportunities. 
 “We are seeing a stronger interest from moms wanting to work from home. Many of them are trying to offset lower salaries and/or higher household expenses. Others are seeking to help their family through a layoff or potential layoff. And starting a home business makes sense, as many of these moms can take their past experience or career and begin freelancing from home or start a home business. Our website aims to give moms ideas, support, tools and connections to help their businesses flourish,” Lesley Spencer Pyle, HBWM Founder and President says.
The website features interactive profiles allowing members to post their profile and business information for free. In addition, they can learn from other moms what has worked and what has not in regards to types of businesses, marketing approaches and even parenting challenges.

“I’ve just started my online business and thanks to HBWM, I have received so much help and support from other moms — it’s just overwhelming,” Marcolina Gonzalez, owner of Payless Home Decor & Gifts says.
Pyle is the author of The Work-at-Home Workbook: Your Step-by-Step Guide on Selecting and Starting the Perfect Home Business for You, a columnist with Entrepreneur.com and is also featured on DrPhil.com. She lives in Houston with her husband and four children. Visit www.hbwm.com for more information.

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